10.06.2010

Viva Italia

Some of my crew took behind the scenes photos of yesterday's incredible Martini Rossi shoot, and I thought I'd share some with you. It threatened to rain all day, but luckily we "weathered the storm" and had a very easy, very fun day on the Universal lot. We shot on European St., and worked hard to create an authentic Italian flower shop, bread shop and cafe. 

We had Vespa's, Italian officers and pigeons roaming the streets. We even built a beautiful interior room at the foot of a great Roman facade in Spartacus Square, where our models sipped bubbly as though at a holiday party. Such is the beauty of creating, but to do it in the heart of such an unreal place is indescribable.
It's all in the details. 

                                                     
Kurt, a member of the camera crew,
looked every bit the part of an Italian baker
when he stepped up to the plate
and served as an extra.
An exterior interior,
built and dressed by Eddie Inda and his crew.